The 3-hour workshop will cover how enterprises should get involved in Web3. The session will help you understand what Web3 entails, why you should care and how it represents the next level of customer engagement and brand loyalty for the upcoming generations of buyers: Gen Z and Alpha!

The main goal of the training is to show you how to leverage tokenization and immersive experiences to appeal to the aforementioned audiences and stay relevant in the future of digital ownership.

Filippo will cover the 5 pillars of a successful Web3 strategy as seen in his model, the Web3 Go-To-Market Canvas™: segments, tools, resources, and distribution. The last pillar will focus on safety in Web3, and the implications of navigating the space from a business standpoint.

No prior knowledge of the topic is necessary. if you have any further questions regarding the workshop, reach out at info@ibca.io and connect with Filippo directly on Linkedin.

We look forward to jumpstarting your journey!